The 7 Types Of Logos (and how to use them)
The 7 types of logos (and how to use them) by Hilda Morones Aug 26 2016 10 min read Tips A logo is an image that symbolizes your business. But did you know there are 7 different types of logos? Though they’re all a combination of typography and images, each type of logo gives your brand a different feel. And since your logo is the first thing new customers will see, you want to make sure you get it right. Wanna know how to choose the best logo type for your business? Scroll on down! Words and letters — 1. Lettermarks (or monogram logos) IBM, CNN, HP, HBO… Noticing a pattern, yes? They’re the initialisms of a few famous businesses with rather lengthy names. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes. So it makes perfect sense for them to use monograms—sometimes called lettermark logos— to represent their organizations. A lettermark is a typography-base...